Happy Boy Margarine

by Eliza GREEN
 

Scan of the Happy Boy Margarine Box

Product packaging has grown universally slick. Even if the design is poor, it’s executed by an adroit team of Photoshop craftsmen. The folds of the Land-O-Lakes Indian girl’s robes are a smooth gradient, the Pepsi logo has a Gaussian-blurred drop-shadow. Happy Boy Margarine is an exception. Let us hope the design is deliberately fixed, that it’s not in the queue for a touch-up.

Comments

Hi,

Read your comments on Happy Boy Margarine. I am that boy, now 54 years old! I don’t think the picture can be touched up. I remember when they took it back in the early 1950’s. My Dad owned the company at the time…has since been sold.

Cheers,

Jeff “happy boy” lowenfels

I have to say that I’m switching from butter to margarine (getting old). The Happy Boy (Mr. Jeff Lowenfels, it turns out) is precisely why I am switching to Happy Boy margarine. That picture just strikes my fancy…

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